The purpose of the project was to create a social media campaign for Alda Iceland which would promote their lemonade on the danish market. In consistent with the many current health and wellness trend, Alda fits well into the market of healthy drinks. The trend of health and wellness have long been visible throughout the modern society and it seems like it is here to stay as people are always searching for new ways to boost vitality.
Through the teams structured content planning on how to apply the social media strategy, the team believes that it will prove successful as the initial promotion of Alda. The social media strategy is based on research of current health and wellness trends, research on existing competition and their approach to social media. However a social media strategy can at times be difficult to predict being successful or not, as there are many others important factors and aspects to take account for. A visible indicator to base its level of success, is to reach the established goals set in the social media strategy. The amount of followers, engagement, likes and comments are a great way to follow the progress of development on the given social media platform and at the same time, it creates a higher level of activity that can be accounted for as a key metric for success.
